How To Get Backlinks To Your Site

traffic lightEveryone knows or soon learns that a major part of search engine optimization involves getting backlinks to your website.  There are a number of different ways to get backlinks to your site.  Remember that links are not counted equally though.  Some links are more beneficial than others.  Some links will deliver a lot of raw traffic to your website.  Other links will deliver traffic indirectly by increasing your web page’s rank in the organic search results.  Here are a few ways to get those different kinds of links.

How To Get Social Links That Deliver Raw Traffic To Your Site

As the name implies, social links are links that come from social media websites like Twitter, Facebook, Digg, StumbleUpon, Reddit, Faves, Yahoo Buzz, Delicious, etc.  There are hundreds of different popular websites that are capable of delivering social traffic.  You can create these links yourself simply by creating an account at any of those websites.  Then you publish a bookmark including a snippet of text about the page you are linking to.

The problem with social links is that they usually do not deliver much traffic unless you have a number of other people who pay attention to what you link to.  We call these people our followers.  If you have a lot of followers, then obviously, you will get more visitors to the pages that you link to.

How To Get Links That Deliver SEO Benefits

There are some links that do not directly deliver a lot of traffic to your website, but do in fact help to get your web pages to rank higher in the search results.  As your page moves higher in the search results, you end up getting more traffic from the search engines.  So those links do deliver traffic.  They just do it in an indirect manner.

Some of these links are ones that you can build yourself.  Others are links that you have to actually earn.  You can build links yourself by joining a forum within your own niche.  Most forums allow you to create a link to your website on your profile page.  If this is a normal link that does not use the rel=”nofollow” code, then the link will count and help push up your rankings.  A lot of people do these links wrong though.  It does not do you much good at all to just create a profile link on forums that you do not participate in.  You actually need to participate in that forum for the link to really provide any substantial benefit.  By participating in various threads on that forum, your profile page will acquire some backlinks for itself.  Those backlinks to your profile page are what gives your profile link its value.  Without any of these links, you could have hundreds of these profiles at various forums that provide no ranking benefit at all.

Another way that you can build links to help with search engine optimization is to use article marketing.  The way that you use article marketing is to write a number of articles that educate people about some aspect of your industry.  Then in the footer or resource box of the article, you can link back to your website taking credit for providing that information.  Some places may allow you to link out from within the main article itself which is even better.

How To Earn Links To Your Site

The other way you can get links to your website is to actually earn them.  You earn links by developing relationships within your niche or industry.  As you get to know other people and share your knowledge or insights with them you will become known as an expert in your field.  Obviously this works better when you actually know what you are talking about.  As more people come to realize that you know what you are talking about, these other industry experts will share some of your knowledge by linking to the better more informative public knowledge that you have put online.  They willingly link to your website and to your other content online because you are respected amongst your peers.  These are the hardest links to earn, but they are also the most powerful ones.

Once you are well known, you will have ample opportunity to contribute to more popular websites within your own industry.  As compensation for your contribution it is very common for websites to link back to the contributors’ websites.  These are the kinds of links that search engines absolutely love.